A mission statement is a brief description of why our organization exists. In one to three sentences, it explains what our organization does, who it serves, and what differentiates it from competitors. It’s used to provide focus, direction, and inspiration to people while it tells clients what to expect from our organization.

A vision statement is a organization document that states the current and future objectives of an organization. Our organization vision must align with its mission, strategic planning, culture and core values. A vision statement isn’t only used in organization. Non-profits and government offices also use them to set strategic goals.

Objectives on the other hand are more concrete and specific and their attainability is set for a relatively shorter time. This means that it is easy to validate objectives than it is to validate goals. Objective simply means it is specific statements that defines measurable outcomes that is what steps will taken to achieve the desired outcome